Peet's Coffee Major Dickason's Blend Dark Roast Whole Bean Coffee Bag

Details: A loyal customer of our original Berkeley store, retired army sergeant Key Dickason brought the idea for our most beloved blend to Mr. Peet in 1969. Intrigued, our founder worked with the local gourmand and coffee aficionado to refine it. They sampled less combinations before arriving at what is now our all-time bestseller. The result was so good, Alfred Peet decided naming it after his friend wasn't enough?Dickason's rich, complex blend also deserved a promotion from sergeant to major.

Major Dickason's combines the best origin coffees from the world's premier growing regions, each imparting its distinctive regional characteristics while still effortlessly rounding into a smooth, balanced cup. Over the years, it has become the coffee that epitomizes Peet's: flavorful, deeply roasted, and unsurpassingly satisfying. But for us, "Major D" is just like a relationship with an old friend. We'll always remember it as the story of a customer's passion, an expert's palate, and a shared love of coffee.

MAJOR DICKASON'S Blend: Conceived by Mr. Peet and his most discerning customer, Major Dickasons Blend has become the coffee that epitomizes the rich, flavorful taste of Peets.

FLAVOR & ROAST: Incomparable world blend, rich, complex, and full-bodied. Dark roast.

PEET'S COMMITMENT: To achieve our signature rich flavor, we source the worlds best coffee beans, hand-roast them in small batches, and uphold the strictest standard of freshness.

THE PURSUIT OF PERFECTION: Alfred Peet was renowned for achieving perfection through his blends, bringing together coffees so exceptional, each could stand on its own. For unparalleled complexity & nuance, look no further than our signature blends.

OBSESSED WITH FRESH: Do you know when your coffee was roasted? We do. Freshly roasted coffee means a more flavorful cup. We print the roast date on each and every bag so you know you are enjoying the freshest coffee possible.

PEET'S COFFEE HAS A NEW LOOK: You may receive either package for a limited time as we transition.

Directions: Grind beans, only enough for immediate use. Measure 2 tablespoons (10g) of ground coffee for each 6 water (one cup on your coffee brewer). For the best flavor, use cold, filtered water and enjoy within 30 minutes.